Social. Digital.
Normaderm is Vichy's acne skincare range. When targeting a female youth audience you need to do something cheeky to stand out.
Flipping the acne treatment category on its head was a necessary and successful tactic. My solution? A tongue-and-cheek social campaign that saw our hunky 'On-the-Spot Hero' coming to the rescue of hundreds of thousands of women. In a series of 11 videos he tackled everyday emergencies with a provocative twist, while reminding viewers that Vichy Normaderm is the ultimate solution for their spot emergencies. Fans voted for the daily emergencies he would solve via Facebook, ensuring constant engagement and talkability around a topic which is usually avoided.
From concepting to scripting, to casting, shooting and editing, this was not only a HUGE amount of fun for me but also a HUGE success for a brave client.
SELECTION FROM THE VIDEO SERIES
