DIGITAL, SOCIAL AND PRINT CAMPAIGN
To launch Vichy’s latest product in their LiftActiv range we created a multi-platform online scavenger hunt appealing to women’s love of gaming, while educating them on LiftActiv Serum 10 Eyes & Lashes.
We invited users to help journalist Vanessa James interview suspects to solve hidden clues on Facebook, Youtube and beauty blogs and discover the secret behind the disappearance of the product’s creator - driving sampling and product trial.
The campaign smashed it's KPIs and a lucky winner was rewarded a holiday to the Vichy Spa in France.
ONLINE GAME
LAUNCH VIDEO
ECRM
Daily emails directed players to solve clues hidden on Facebook, Youtube, Beauty Blogs and Vichy's website.
PRINT
Press ads supported the game in the offline environment
ROLE - Creative Lead and Art Director
