American Express launched a new global campaign to reignite the brand, drive consideration and generate demand.
'The Powerful Backing of American Express'
THE CHALLENGE
Translate the global brand campaign through a physical experience that delivers an emotional shift.
OWN THE DAY WITH AMEX
We stripped Londoners of their city stress and recharged their spirit so that they were ready to take on the day, all with the powerful backing of AMEX.
We created a three day immersive pop up event located at the heart of London’s business community in Exchange Square. Three immersive zones gave busy workers a place to restore, energize and power up—ready to own the day.
With the power of music at the heart of it, Maya Jama, one of the UK’s hottest DJs, curated the soundtrack for the entire experience, with a relaxing warm-up, energising main set and empowering encore.
American Express - ‘Don’t Own The Day Without It’
RESULTS
•1,700+ visitors went through the immersive zoned experience.
•Visitors increased affinity to Amex brand and were more likely to recommend after having visited the experience
•Over 1 million (1,115,039) total impressions (paid)
•937,056 overall unique reach (paid)
•608,642 total engagement (paid)
•Over 2/3 of PGP’s entered the experience feeling negative/ neutral. Over 80% logged their mood on exit as feeling positive “I’ve got this” or “Owning it”
•We saw a 43% over-delivery rate of social content from our influencers
•Press coverage in Campaign trade press
EXPERIENCE
Guests were immersed in a therapeutic, Japanese forest, an energising illumination experience and empowering positivity that transformed them from feeling flat to galvanised in an instant.
