SAP is at the forefront of transforming the sport and entertainment industries by helping athletes, performers, teams, leagues, and organisations run at their best. Through best-in-class innovation, SAP helps their partners achieve greater success by improving performance, simplifying operations, and enhancing the fan experience.
A clear value proposition that expands all of SAP's Sponsorships is vital for sports fans to understand the value that SAP bring to their passion point.
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GETTING TO THE CREATIVE STRATEGY
Sport Insight - The industry today has become increasingly influenced by the intelligence that statistics can deliver. Raw athleticism and gut feelings are no longer the sole driver of success. Sport IQ, and the ability to understand and integrate performance analytics into the game plan, are now critical parts of winning.
Media insight - In this modern era of 24hr sports news cycle, debating sport has become a sport unto itself. And now fans want in on the action.
Fan Insight- All fans today--ranging from the most casual to the most obsessive--are now required to articulate their opinions with the intelligence and command befitting of sports media's most influential talking heads.
Cultural Insight - Players and coaches are measured by performance. Sports media personalities are measured by performance. And now, fans are measured by performance.
Brand Insight - This is where SAP comes in, to stake our rightful place in sports that SAP and only SAP can own: As the undisputed champion of the Intelligent Enterprise, SAP transforms data into meaningful insight, helping businesses reach faster, smarter outcomes. Now, SAP wants to empower fans in the same way -as smarter fans, as the best fans.
Creative Strategy - The Best Run SAP. And now, that doesn't just go for businesses that want to run smarter, but also for FANS that want to fan smarter.
Fan Smarter
