Corona is a well-loved beverage but only when people are on a sun-soaked holiday dipping their toes on a sandy beach.
Owning the beach moment is great, but what about all the other drinking moments Corona is missing out on? To solve the drinking gap, I tapped into the thing that millennials love the most... travelling. They live to travel all year round, to all destinations and in all weather. But I didn't want to stop at Corona being drunk on holidays only, I wanted to ensure they were enjoying their favourite drink in anticipation of reaching their destination.
The excitement that comes with travel anticipation is something that Corona can own 365 days a year.
Introducing Corona Horizons
The travel platform for millennials.
Inspiring them with epic destinations off the beaten track, travel planning tips and tools, connectivity to their friends to make logistics and planning easy, plus a community of locals in each destination who will welcome them into their own worlds. And an array of partnerships with airlines, hotels, and restaurants offering unbeatable deals for Corona fans.
Corona alongside their travel fan at every point in their journey; from inspiration to celebration.
