American Express launched a new global campaign to reignite the brand, drive consideration and generate demand.
'The Powerful Backing of American Express'
THE CHALLENGE
To back the Centurion Card Member with an unexpected experience.
Welcome to a very special Christmas experience, an exclusive space to escape the shopping chaos of Covent Garden and exchange it for a retreat in the Private Members Club (The Hospital Club), home to a pop up Centurion Lounge. Over 4 days, guests sat back and relaxed while American Express sorted Christmas for them.
American Express - ‘Don’t Do Christmas Without It’
Integrated: Experiential, Social, Influencer, eCRM
EXPERIENCE
Style and Tech Influencers shared their Christmas Gift Lists. Personal shoppers collected, wrapped and delivered guests' gift idea. Guests tested festive beauty looks by Influencer Make Up Artists, Nail Artists and Hairdressers. Card Members made their own Christmas Home Fragrance, home decorations and Santa even popped in for Sunday brunch for the family. And of course, as with every AMEX Centurion Lounge, guests enjoyed only the best food and beverage from the Global Dining Collection.
ROLE - Creative Director
