When we create an experience that makes our hearts beat faster - we know we are onto something. And that's exactly how we won the Premier League Account.
THE CHALLENGE
The Premier League transcends sport, they are a global entertainment destination. They needed a football show that never stops for billions of fans. To inform, entertain and unite fans through the constantly unfolding story of the world's most compelling league. 40,000 fans across one weekend (14-15 October 2017).
This was a pitch like no other and required our tip people to get hands on!
Alongside our ECD, my role was to concept the big idea and the experiences within the fanzone itself. Overseeing a team of Creatives, Designers and 3D Designers to bring the winning pitch response to life.
Before we knew it, we were building the fanzone, knee deep in mud during monsoon season in Bangalore. Nothing is unachievable for Momentum, especially when the reward of thrilled faces awaits!
PITCH
A fan experience like no other for a fan base who had never seen ANYTHING like this before.
Fans could test out their skills and immerse themselves in football glory at an array of the latest in tech experiences: Skill Zone, Kick Lab, VR Stadium Experience, Striker Sprints, Live Studio, Club Zone, Photo Booths, Dream Walls and Trophy Bus.
•Fan Engagement – engaging with existing fans and building the Premier League’s global fan base.
•Broadcasting – support in growing market potential.
•Commercial Partners – providing a platform for existing partners and a showcase for attracting potential new partners.
•Clubs – providing a platform for Clubs to raise their international profile and build their own fan base (data capture).
