In January 2019 Lamborghini were launching the new Huracán EVO, Spyder and Coupe. The Huracán EVO represents the natural evolution of the most successful V10 in Lamborghini history.
Following a successful Creative pitch we were appointed to create the communication tools to support the anticipated launch.
A Lamborghini embodies and manifests the values of the very people that drive them. With a Lamborghini in your life, every day comes with more kicks.
With all-wheel drive and 4-WS, the Huracán EVO is the easiest to handle of all Lamborghinis - making it a supercar that's every bit as 'at home' in everyday situations as it is on the open road.
THE IDEA
EVERY DAY AMPLIFIED
FILMS
We follow a man and a woman through their typical days in two separate films. As we move through various ‘normal’ scenes we occasionally cut away for split seconds to glimpse screaming, high-octane footage of them each in their Lamborghini Huracáns. The contrast between the calm everyday and the adrenaline-inducing driving moments in both films is extreme.
He’s in the Coupé in the first film (which is focused around performance); she’s in the Spyder in the second (which delivers more of a lifestyle message). At one point, though, the two films – and our two stars – come together, as the pair find themselves in the same place at the same time exchanging a glance.
Much later the twist is revealed when the two come together again as they meet up to enjoy an evening together – which is when we realise that they were, in fact, a couple all along. Importantly, these two scenes in which our subjects come together are portrayed in each film from a different perspective – the guy’s POV in the Coupé film; the woman’s POV in the Spyder one.
ROLE - Art Director
